Trust & Transparency
Neutrality & Trust (The Bias Firewall)
Roamly is built for planning with confidence. That means no pay-to-play rankings, no hidden incentives, and a clear separation between traveler recommendations and business tools.
Last updated: February 23, 2026
Our principles
Ranking independence
The AI that generates and ranks recommendations does not ingest ad or affiliate data. Commercial fields are excluded from ranking features.
Clear separation & labels
Sponsored content is placed in dedicated areas with a visible Sponsored label. Affiliate modules include Contains affiliate links.
Explainable by default
“Why this pick?” shows sources and criteria (e.g., recency, rating, distance, accessibility) so you can judge each recommendation.
Respect for users
Ads are kept non-intrusive. We avoid formats that interrupt planning flow and we minimize data collection. See our Privacy Policy.
How our ranking works
We start with your filters (party type, pace, accessibility, budget) and destination context. We then score options using factors like:
- Recent review quality & volume
- Distance & time fit within your day
- Hours/seasonality & closure signals
- Accessibility/dietary attributes
- Safety & crowd indicators when available
Commercial signals (ads/affiliates) are never included. Sponsored/affiliate items cannot affect this list.
Ad formats we use (non-intrusive)
In-article native
Lightweight units between sections on Guides/Insights. Clear “Sponsored” label.
Multiplex grid
Small grid near the end of long content or in footers; never interrupts actions.
Sponsored city modules
Clearly labeled sponsor blocks on city pages. They live outside Top Picks.
Typical density: about 1–2 units per page. We aim for an “invisible” feel similar to social feeds.
Formats we avoid
- Interstitial takeovers, auto-playing audio/video, or scroll-locking ads
- Deceptive native or unlabeled sponsorships
- Any format that disguises ads as Top Picks or planner recommendations
Affiliate policy
We sometimes include modules that link to partners for tours, activities, or stays. These modules are clearly labeled and placed separately from Top Picks. If you choose to book through one of these links, we may earn a commission—at no extra cost to you. Affiliate data does not influence ranking or selection.
Labels we use: Contains affiliate links
Trailblazers & sponsors
Trailblazers are invited creators who sell itineraries and packs. Creator products do not influence AI ranking. Sponsored creator features appear only in labeled areas. Marketplace purchases are all sales final.
Transparency report
We publish a simple annual note summarizing formats used, enforcement actions, and the share of revenue from ads and affiliates. Our next report covers the period ending December 31 and will be posted here by January 31.
Coming soon: 2025 Transparency Summary (PDF)
FAQ
Do ads or affiliates change Top Picks?
No. Ranking independence is enforced in code and process. Commercial signals are excluded from ranking features.
Where will I see ads?
Primarily in Guides/Insights as In-article native and near the end as a small Multiplex grid. We avoid interruptive formats.
How do you label sponsored content?
With a visible “Sponsored” pill; affiliate modules show “Contains affiliate links.” Labels are part of the UI components.
Can creators pay to boost their plans?
No. Creator products never influence Top Picks. Sponsored placements for creators are separated and labeled.
How do I report an issue?
Use the “Report” option next to any item or contact us via the Contact page.
Questions or feedback?
We’d love to hear from you. Reach us through the Contact page.